一、选择填空，从每题选项中选出一个能填入空白处的最佳选项（每题10分）。
1．— Is it possible for you to expand business there?
— _____________
I like it.
I’d love to.
Yes, I think so.
2．— Are you going on holiday for a long time?
— _____________
It was a long time.
Two weeks ago.
No. Only a couple of days.
3．— In what form will you take the investment?
— ____________
Yes, we will.
We’ll contribute a site and the required premises.
We’ll give investment.
4．— Is it more advisable to upgrade our present facilities than taking the risk of opening a new park?
— ____________
Thank you.
I’m glad to hear that.
I don’t think so.
5．— I wonder if I could use your computer tonight?
— _________
Sure, go ahead.
It doesn’t matter.
Who cares?
6．A budget is an estimation of the _______ and _______ over a specified future period of time.
cost; expense
revenue; expenses
revenue; interest
7．Rent, electricity and insurance are all examples of the company\’s ________.
overhead
turnover
assets
8．They recommended that the amusement park________.
was extended
will be extended
be extended
9．They are trying to __________ the waste discharged by the factory for profit.
expose
exhaust
exploit
10．The manager urged his staff not to __________the splendid opportunity.
slide
miss
escape
11．Purchasing the new production line will be a __________ deal for the company.
profitable
forceful
tremendous
12．If the building project __________ by the end of this month is delayed, the construction company will be fined.
to be completed
is completed
being completed
13．Let\’s discuss these problems at the meeting, ________?
do we
shall we
will you
14．John as well as Mike __________ just been back from an important meeting.
have
has
had
15．You can go out, __________ you promise to be back before 12 o\’clock.
so far as
as far as
as long as
16．二、阅读理解
阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）
Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.
Step 1: Organize financial information
The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue — the minimum amount of money your company makes each month.
A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.
Step 2: Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience.
You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allow you to reach the right audience.
Step 3: Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.
Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.
操作提示：通过题干后的下拉框选择题目的正确答案。
What should the budget plan be based on? 1
A. The company\’s reliable expense.
B. The company\’s reliable income.
C. The company\’s reliable cost.
2. What does “disposable income” mean in Passage 3? 2
A. Total income.
B. Previous income.
C. Net income.
3. You have to be clear of ________________when organizing financial information. 3
A. the income and expenses
B. the marketing fund
C. the budget management
4. The three main factors that decide how you spend marketing funds are _______________. 4
A. the money you have earned, the actual expenses and the money you will expend
B. the budget amount, your past experiences and where you can reach the right audience
C. the assets you have, the product and the income
5. Keeping the budget in mind when making marketing decisions will avoid ______________. 5
A. using less than you earn
B. using money unnecessarily
C. using more than you earn
(1)
(2)
(3)
(4)
(5)
17．二、阅读理解
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。（每题10分）
To save money, you simply need to spend less than you earn. It is easy to say, but why is it so difficult to do? To answer this question, you need to study the factors that keep you spending all the time.
Easy access to credit
For most people, this is the biggest reason for overspending. People can easily get a credit card, simply by filling out a short form in a bank or jumping on their website. They can borrow money from banks to go shopping, even buy cars or houses. When you aren\’t physically handing someone money or a check for a purchase, you will feel you are spending free money or you aren\’t spending money at all. Try using cash to get your spending under control.
Misusing credit cards
A credit card is an interest free short-term loan. When used as planned, this can be a powerful financial tool. The problem is when you begin to let the balance continue from month to month. If you make a $200 purchase on your credit card and find out that at the end of the month you can\’t afford to repay the full amount, this is when the high interest rates on the cards really begin to hurt you. That is no way of saving money.
Giving in to temptation
We all need to enjoy life, but don\’t waste your financial future for a few guilty pleasures today if they aren\’t in your budget. When you know that you can\’t afford an activity, don\’t give in. Instead, invite your friends over for a home dinner party, game night, or some other activities where you can still enjoy time together, but without breaking your budget.
Spending to feel good
Everyone enjoys getting something new — buying yourself something feels good. There is absolutely nothing wrong with this, as long as you don\’t go overboard. You\’ll feel good about your purchase whether you make it with cash or by credit card, but you\’ll feel even better when you don\’t have to spend the next two years trying to pay it off with 20% interest.
操作提示：句子正确选择下拉选项框为“T”；句子错误选择下拉选项框为“F”。
For most people, easy access to credit is the biggest reason for overspending. 1
2. You have to pay for the credit card loans by the end of each month. 2
3. Using a credit card to pay is spending free money. 3
4. Getting credit cards from various banks and using the overdraft to the limit can help you “spend to feel good”. 4
5. Always pay attention to your budget while spending. 5
(1)
(2)
(3)
(4)
(5)
18．二、阅读理解
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。（每题10分）
To save money, you simply need to spend less than you earn. It is easy to say, but why is it so difficult to do? To answer this question, you need to study the factors that keep you spending all the time.
Easy access to credit
For most people, this is the biggest reason for overspending. People can easily get a credit card, simply by filling out a short form in a bank or jumping on their website. They can borrow money from banks to go shopping, even buy cars or houses. When you aren\’t physically handing someone money or a check for a purchase, you will feel you are spending free money or you aren\’t spending money at all. Try using cash to get your spending under control.
Misusing credit cards
A credit card is an interest free short-term loan. When used as planned, this can be a powerful financial tool. The problem is when you begin to let the balance continue from month to month. If you make a $200 purchase on your credit card and find out that at the end of the month you can\’t afford to repay the full amount, this is when the high interest rates on the cards really begin to hurt you. That is no way of saving money.
Giving in to temptation
We all need to enjoy life, but don\’t waste your financial future for a few guilty pleasures today if they aren\’t in your budget. When you know that you can\’t afford an activity, don\’t give in. Instead, invite your friends over for a home dinner party, game night, or some other activities where you can still enjoy time together, but without breaking your budget.
Spending to feel good
Everyone enjoys getting something new — buying yourself something feels good. There is absolutely nothing wrong with this, as long as you don\’t go overboard. You\’ll feel good about your purchase whether you make it with cash or by credit card, but you\’ll feel even better when you don\’t have to spend the next two years trying to pay it off with 20% interest.
操作提示：句子正确选择下拉选项框为“T”；句子错误选择下拉选项框为“F”。
You have to pay for the credit card loans by the end of each month. 1
2. Using a credit card to pay is spending free money. 2
3. It\’s easy to get a credit card but hard to make ends meet. 3
4. If you suffer from a deficit this month, you simply have to pay it off by the original amount in the future. 4
5. “Spending to feel good” means keeping your spending within the budget. 5
(1)
(2)
(3)
(4)
(5)
19．二、完型填空（每空10分）。
操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。
Many people who work in London prefer to live outside it, and to go to their offices, factories or schools every day by train or by bus, even though this means they have to get up earlier in the morning and 1 home later in the evening.
One benefit of living outside London is that houses are cheaper. Even a small flat in London 2 a garden costs quite a lot to rent. With the same money, one can get a little house in the 3 with a garden of his own.
Then, in the country one can be free 4 the noise and hurry of the town. Although one has to get up earlier and spend more time in trains or bused, one can sleep better at night, and, during weekends and on summer evenings, one can enjoy the fresh clean air of the country. If one likes gardening, one can spend one\’s spare time digging, planting, watering and doing a lot of other jobs which are needed in the garden. Then, when the flowers and vegetables come up, one has the reward of a person who has shared the secrets of 5 .
(1)
(2)
(3)
(4)
(5)
20．二、翻译
为下面的句子选择正确的翻译（每题10分）。
操作提示：通过题干后的下拉框选择题目的正确答案。
The cost of the new project will go over budget. 1
A. 新项目的支出将超过预算。
B. 新项目的支出将在预算以内。
C. 新项目的支出将重新核算。
2. How will the evaluation of these investments be carried out? 2
A. 如何进行这些项目的投资？
B. 如何对这些投资进行评估呢？
C. 如何对这些项目进行评价？
3. A credit card is an interest free short-term loan. 3
A. 信用卡是短期的无息贷款。
B. 信用卡倾向于短期贷款。
C. 信用卡贷款不用还款。
4. Assessing the data is a vital part of creating an effective marketing strategy. 4
A. 数据评估就是要制定有效市场营销策略。
B. 数据评估和市场策略都非常重要。
C. 数据评估是制定有效市场营销策略的重要一环。
5. We should discourage people from using their cars in the city centers. 5
A. 我们应该鼓励人们在市中心开车。
B. 我们应该鼓励人们不要在市中心开车。
C. 我们应该劝阻人们不要在市中心开车。
(1)
(2)
(3)
(4)
(5)
