一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
1．— What kind of music are you going to have in the background?
— Light ones. .
I have a totally different idea.
It makes the audience feel comfortable.
I think we can run billboard advertising.
2．— What is your opinion for promotion of our products?
— .
Why don’t we try the online ads for our products?
Our main goal is to establish our brand name.
These buzz words will pop up when people search about beer.
3．— May I suggest the sales start on or about October 1?
— .
What do you mean?
Isn’t it a very new idea here in this city?
Great. We can start to prepare for the big event.
4．— Hello! __________________?
— Hello, this is Michael from Tianjin Vanguard Trading Inc.
Who are you?
What are you?
Who is that?
5．—I think a bus stop advertisement is a very wise chance to promote our products.
— .
You said it.
Our products are popular.
I don’t like advertisement.
6．They have signed the _______ to export textiles.
content
contract
contact
7．We will _____ an order with your company for digital cameras.
reserve
book
place
8．We usually keep a large supply _______ stock.
at
on
in
9．They are talking about how to make use of advertising to________ the products.
produce
promote
process
10．Too many debts in a company easily _______ bankruptcy.
result from
result on
result in
11．二、阅读理解（每题10分）
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
There are eight traditional functions of marketing:
Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.
Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.
It is very important to understand buyers\’behavior. 1
2. Marketers usually use different selling methods. 2
3. Marketers ignore transporting costs and services. 3
4. Both transporting and storing are the aspects of the physical distribution of products. 4
5. Marketers provide credit that makes the purchasing of automobiles, fridges and new homes possible. 5
(1)
(2)
(3)
(4)
(5)
12．二、翻译（每题10分）
Based on that, we’ll decide whether to run full-page ads. 1
A．以此为基础，我们再决定是否运作整版广告。
B．以此为基础，我们再决定是否经营整版广告。
C．以此为基础，我们再决定是否奔跑整版广告。
2. A sales department consists of many people who are based in different parts of the country or the world. 2
A．这个销售部由很多工作在全国乃至世界不同部分的人员组成。
B．一个销售部由很多工作在全国乃至世界各部门的人员组成。
C．销售部由很多工作在全国乃至世界各地的人员组成。
3. I look forward to hearing from you by return. 3
A．期待能得到您的回信。
B．期待能够轮流收到您的信。
C．期待能很快从您那儿听到并返回。
4. Although successful salespeople often have special talents and an outgoing personality, the skills they employ are used by us all. 4
A．虽然成功人士通常拥有特殊天赋和外出性格，但是他们开发的技能也被我们所用。
B．虽然成功人士通常拥有特殊天赋和开朗性格，但是他们运用的技能也被我们所用。
C．虽然成功人士通常拥有特殊天赋和活泼性格，但是他们雇佣的技能也被我们所用。
5. Export companies often have a separate export sales force, whose travel and accommodation expenses may be very high. 5
A．出口公司通常拥有分散的出口营销人员，谁的差旅费可能会很高。
B．出口公司通常拥有分开的出口营销力量，公司差旅费可能会很高。
C．出口公司通常拥有专门的出口营销人员，其差旅费可能会很高。
(1)
(2)
(3)
(4)
(5)
