一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
1．— It’s nice to meet you in my office.
—
I want to tell you it is fine today.
I only meant to help you.
I am here today to discuss the trademark transfer with you.
2．— I wonder whether I could accept this discount or not.
—
Why don’t consult with your manager?
Why not to consult with your manager?
Why not consult with your manager?
3．— We think $55,000 would be reasonable for transferring our trademark.
— That’s too high.
Oh, my honey.
Oh, my goodness.
Oh, my friend.
4．— We are planning to register the trademark of “Red Dragon” for your new product. What’s your opinion about this brand name?
—
I suggest that you should give it up.
You mustn’t use it.
You can’t adopt it.
5．— What’s the purpose of your visit today?
—
Uh, I’m not sure.
I’m intending to ask for your advice on brand design.
Yes, I’d like to talk with you.
6．Many companies spend a lot of money and time their trademarks.
to register
registering
register
7．Do you think you could cut it 30%?
by
down
at
8．For Europeans, red can danger.
look for
wait for
stand for
9．We’ll let your know when we a decision.
take
give
make
10．I’ve learned today.
something new
new something
new some thing
11．You are planning to export this product to Europe, ______?
don’t you
aren’t you
are you
12．You won’t choose this brand name, ?
will you
won’t you
don’t you
13．Few people realized the value of a brand, ?
were they
didn’t they
did they
14．It is a fact his wife, Josephine Dickson, always had some minor accidents.
that
what
which
15． The question we should use this brand name will be decided by our marketing team.
which
whether
what
16．二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Earle Dickson worked for a company manufacturing gauze and tape called Johnson & Johnson. We will never know the reason, but it is a fact that his wife, Josephine Dickson, always had some minor accidents. During the first week of their marriage, she hurt herself twice with the kitchen knife. After that, it just went from bad to worse. It seemed that Josephine was always cutting herself.
One day Earle Dickson had an idea. He sat down with some tape and gauze and a pair of scissors. Then he cut the tape into strips. In the middle of each strip he stuck a little square of gauze. From then on, whenever Josephine had an accident, ready-made bandages were on hand for her to use quickly and without a lot of fuss.
At Johnson & Johnson, people heard about these new bandages which could be put on in thirty seconds. Soon the company started to try these bandages on the market. Slowly they were accepted by the public. Four years later, in 1924, the company installed machines for mass producing the new product, with the trade name BAND-AID.
When did Mrs. Dickson often cut herself? 1
A. When she did gardening.
B. When she did cooking.
C. When she did shopping.
2. Why did Mr. Dickson decide to make the bandages by himself? 2
A. Because he was interested in studying them.
B. Because the company asked him to do it.
C. Because his wife was often in a mass when she cut herself.
3. What does the word “ready-made” mean for? 3
A. It means something you need to prepare.
B. It means something you have to make by yourself.
C. It means something you can use at once.
4. What is the main reason for company’s mass production on the bandages Mr. Dickson invented? 4
A. The bandages are cheap for workers.
B. The bandages are necessary for women.
C. The bandages are welcomed by people.
5. What is the best title for this passage? 5
A. The Invention of BAND-AID
B. The Instruction to BAND-AID
C. The Products of BAND-AID
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17．二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为“T”，错误为“F”。
Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke® and Coca-cola® are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks.There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name, slogan etc.If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g. “TM” for goods and “SM” for service. They tell the public that the product’s name and design are the exclusive property of the company, but a registered trademark ® provides notice that it has indeed been registered.
According to the writer, it is not necessary for a company to register a trademark. 1
2. A trademark may be regarded as a protection for a brand name. 2
3. The trademark symbols TM and ® can be exchanged in a brand. 3
4. Legal protection on a brand comes into force only after registration. 4
5. A company can freely use other companies’ brands. 5
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(2)
(3)
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18．二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
I am very sorry for coming late, but something urgent came up at the last minute. 1
A. 我很抱歉来晚了，但我在最后一分钟里想起了某件事儿。
B. 我很抱歉迟到了，但我临走时突然遇到了急事儿。
C. 我很抱歉要迟来，但我将在最后一分钟里紧急处理好某件事情。
2. Let’s get down to business. 2
A. 让我们坐下来谈买卖吧！
B. 我们一起做生意吧！
C. 我们谈正事吧！
3. I think it’s preferable for you to change the brand name. 3
A. 我认为您最好换一个商标。
B. 我宁愿让您换个商标名。
C. 我考虑您必须取消这个商标名。
4. Would you think it overfor the sake of our long partnership? 4
A. 您能考虑继续我们的长期合作吗？
B. 您想和我们一起合作吗？
C. 为了我们长期的合作，您能否再做考虑呢？
(1)
(2)
(3)
(4)
19．二、听力理解：请听下面的对话，根据对话内容从A、B、C三个选项中选出一个最佳选项。
Why did John pay a visit to Miller? 1
A. He wanted to buy a set of equipment.
B. He planned to sign an agreement.
C. He’d like to talk about the trademark transfer.
2. Why was John’s company interested in using Miller’s trademark? 2
A. The trademark is very famous around the world.
B. They need to extend their business scope.
C. They hope to set up a branch.
3. What will John provide for using Miller’s trademark? 3
A. He is going to devote the labor force.
B. He is going to pay a sum of money.
C. He is going to build a new plant.
4. What price can Miller accept? 4
A. $ 38,500.
B. $ 44,000.
C. $ 49,500.
5. When will John give the feedback to Miller? 5
A. After he talks with his manager.
B. After he makes a careful calculation.
C. After he does a market survey.
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(2)
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